HSN launches live video shopping experience on YouTube TV
Retail pioneer vCommerce joins one of the industry’s leading live TV streaming platforms
WEST CHESTER, Pa., September 8, 2022 /PRNewswire/ — HSN®a leader in live shopping and video storytelling, debuted on YouTube TV, one of the leading live TV streaming platforms with over 5 million subscribers and testers in the United States.1 HSN is part of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP).
HSN brings live video commerce (“vCommerce”) programming across a variety of product categories to YouTube TV, which is available on smart TVs, streaming media players, smartphone apps, tablets, computers, game consoles and smart displays. HSN joins YouTube TV’s lineup of more than 100 channels, which offers local and national news, sports and entertainment, and on-demand movies and TV shows. HSN joins QVC as the only two retailers currently on YouTube TV.
HSN takes shoppers on a journey that embraces the new, explores uncharted paths and offers unique insights. HSN features a curated assortment of exclusive and top-brand products in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics and incorporates entertainment , personalities and industry experts to provide a unique shopping experience. Fashion programming is HSN’s most watched content. HSN’s major destination shows include “Gotta See G by Giuliana Rancic“, “Fashion Fridays with Amy” and “The List with Debbie D” (formerly “The List with Colleen Lopez“), each of which was watched by more than 270,000 homes per hour across the United States2 Customers are very interested in linear programming from HSN. Giuliana Rancicwho has been selling at HSN for 10 years, recently sold over 32,000 units of her G by Giuliana LounGy knit set in a single day on HSN.
“HSN brings its unique and engaging live video shopping experience to YouTube TV, one of the leading live TV streaming platforms,” said David Apostolico, Senior Vice President, Platform Strategy, Development and Distribution, vCommerce Ventures at Qurate Retail Group. “We are excited to welcome new customers to HSN through YouTube TV, while providing our existing customers with another convenient way to access their favorite HSN programming.”
This launch reflects HSN’s continued strategic expansion of its vCommerce experiences through partnerships and collaborations with new media and digital platforms. HSN engages millions of customers across the United States through two linear channels, a website and mobile app, a purchasable streaming service, and social pages. HSN’s linear channels are widely available on cable/satellite TV, free-to-air TV and digital over-the-air TV. HSN recently celebrated its 45e birthday in July.
1) At the end of Q2 2022.
2) Source: Comscore TV Essentials Custom Stream: Analytics Solutions Hourly Stream, July 2021 at June 2022.
HSN takes shoppers on a journey – embracing the new, exploring uncharted paths and providing shoppers with a unique perspective that enriches their lives. HSN offers a curated assortment of exclusive and top-brand products in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics and incorporates entertainment , personalities and industry experts to provide a unique shopping experience. HSN engages millions of customers across the United States through two television channels, which are widely available on cable/satellite television, free-to-air television and digital over-the-air television. The retailer also reaches millions of customers through the QVC+ and HSN+ streaming experience, a website and mobile app, and social pages. HSN was founded 45 years ago as the first commercial network and is based in St. Petersburg, Florida. To learn more, visit company.hsn.comfollow @HSN on Facebook, instagram Where Twitteror follow HSN on pinterest, Youtube Where LinkedIn.
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) is a Fortune 500 company that includes QVC®HSN, Zulily® and the Cornerstone brands (collectively, “Qurate Retail GroupSM“), as well as other minority stakes and investments in green energy. Qurate Retail Group is committed to providing a more humane way to shop. Qurate Retail Group is the largest player in video commerce (“vCommerce” ), which includes video shopping on linear TV, e-commerce sites, digital streaming, and social platforms. For more information, visit www.qurateretailgroup.comfollow @QurateRetailGrp on Facebook, instagram Where Twitteror follow Qurate Retail Group on Youtube Where LinkedIn.
About YouTube TV
YouTube TV is a subscription streaming service that lets viewers watch live and on-demand TV from over 100 leading channels through a simple, award-winning experience. It features live and local sports, news, shows, movies, and more, and can be watched on any screen (phone, tablet, TV, computer). Membership comes with free, unlimited cloud DVR storage to save all your favorites, personalized watch recommendations, and a family plan.