Meta acquires developer of ‘Supernatural’ VR fitness app
Representation image | Photo credit: IANS
San Francisco: Following Facebook’s rebranding as Meta, the company announced the acquisition of the developer of Supernatural, a Beat Saber-style workout app, Within. According to TechCrunch, Supernatural has been one of the real success stories in virtual reality fitness, featuring high-impact, movement-based cardio workouts.
This is a wise acquisition as the company seeks to expand its VR and other ambitions in a kind of metaverse, according to the report.
“We’re excited because our partnership with Meta means we’ll have more resources to develop and bring you even more music, more creative ways to train, more features and more social experiences for VR,” at within CEO Chris Milk and Head of Fitness Leanne Pedante wrote in a blog post.
“And of course, we’ll always be launching new workouts every day,” added Milk. Financial details of the acquisition were not disclosed.
The company added that its current staff of coaches, choreographers and managers would remain on board after the acquisition. Supernatural will operate as part of Meta’s Reality Labs division.
“Together, we will also explore ways to improve future hardware to support VR fitness applications, encouraging other developers to bring new fitness experiences to VR,” wrote Jason Rubin, vice president. from Meta de Play, in a separate article.
Founded in 2015, Within has raised over $ 50 million, most recently including a $ 40 million Series B in 2017.
This cycle was led by Temasek and Emerson Collective. The other investors are Andreessen Horowitz, 21st Century Fox, Raine Ventures, WPP and Macro Ventures.