Peach Video Ad Management Platform Launches Developer API

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The API is designed to automate the integration of ad metadata and video assets through public links, then files are quality checked and distributed to broadcasters and platforms.

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“There are still far too many manual re-entries of campaign metadata and media plan information, and too many uploads and downloads of files between systems. We want to solve this problem, so that you can focus on more creative or strategic aspects, ”said Doug Conely, Director of Products and Technology at Peach. “We want to modernize the entire advertising ecosystem by reducing manual work and errors. The Peach Developer API is a key part of achieving this. We can’t wait to put it in our client’s hands and see what can be created with it.

Providing an end-to-end collaborative platform for content search and distribution, Peach simplifies the distribution of video ads across linear and digital channels. It helps track assets, ensure quality, and ensure that all listings arrive at their destination in perfect condition.

Operating in more than 100 countries around the world, Peach technology is revolutionizing advertising industry workflows, replacing laborious manual tasks with automated processes and delivering efficiency, visibility and security.

Designed for broadcasters, digital, social and TV, Peach makes it easy to work across the ecosystem, from creative agencies, media agencies, production and advertisers to broadcasters and media owners.

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