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The developer of PlayerUnknown’s Battlegrounds has finally confirmed that their new Steam title is correct, and the game is now called “PUBG: Battlegrounds”.
The developer of PlayerUnknown’s Battlegrounds has confirmed that the name of the game has been changed after the title update on Steam. PlayerUnknown’s Battlegrounds, also known as PUBG, is one of the biggest names in its genre, but the new title of the iconic battle royale is a bit confusing “PUBG: battlegrounds, “make the new full name of the game”PlayerUnknown’s Battlegrounds: Battlegrounds. “
PUBG is recognized as one of the games that helped make the battle royale genre what it is today, inspiring and influencing countless other BR games since its launch in 2017. Developed and published by Krafton, the game opposes 100 players against each other in a fast paced shooting game with the goal of survival. Despite stiff competition from other big names in the genre, PUBG has maintained a strong player base, although its numbers have declined over the years.
Earlier this summer, the game’s Steam title was quietly updated from “PlayerUnknown’s Battlegrounds” To “PUBG: battlegroundsAlthough noticed by the community, Krafton did not officially announce the name change, leaving many people wondering what was going on. A Krafton public relations representative has now confirmed to PC Gamer that the name of the game has indeed changed, and that’s part of a rebranding as the company makes way for the release of PUBG: new state. The representative told the publication:
“Krafton is actively developing the PUBG brand through a variety of new experiences set in his universe. Rebranding PlayerUnknown’s Battlegrounds at PUBG: Battlegrounds is the first step for us to realize this vision. Additional titles in the franchise will carry the PUBG name, just like you. see it with our next game, PUBG: New State. “
While a rebranding to highlight the different versions under the same PUBG umbrella makes sense, the name change itself doesn’t make sense. When fully used, the new PUBG the name is not just a mouthful, it is also repetitive. PlayerUnknown’s Battlegrounds: Battlegrounds makes little sense overall, and seems to suggest that Krafton is aiming for the “PUBG“part of each game title, such as PUBG: new state mentioned in PR response, as secondary to individual game names. The change could mean the main PUBG the game will simply be called “Battlefield“as the series evolves and grows.
Whether or not players refer to the iconic shooter as “Battlefield“after calling him”PUBG“Since launch remains to be seen, but that appears to be Krafton’s goal. PUBG may still have a thriving player base, but it competes with some of the biggest shooters in the market, such as Call of Duty: War Zone and Fortnite. The game’s mixed Steam reviews prove the title doesn’t deliver what its fans want, and the name change could be indicative of the rebranding aimed at reaffirming PUBG ‘s position in the market. Recent leaks have claimed PUBG will become free in the future, which could mean that the name change is just the start of a PUBG: battlegrounds revision.
Source: PC Gamer
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