The mainstream moment for foldable smartphones has arrived
By Dr. TM Roh, President and CEO of MX Business
I have spent my entire career as an engineer and I have seen many innovations at Samsung who have pushed the boundaries of what is possible with smartphones. Our mission is, and always has been, to create technology that improves people’s lives. Ten years ago, we set out to create transformative technology by looking at the one thing all smartphones were synonymous with: a rectangular flat screen. We asked ourselves a simple question: how can we have it all: a bigger screen and better portability?
We saw an opportunity to not only design a new form, but to create new experiences that had never been possible with a smartphone before. Overcoming many technological hurdles, we successfully introduced the first-ever foldable smartphone in 2019 and have since changed the future of our industry.
Last year we saw nearly 10 million foldable smartphones shipped worldwide. That’s an industry increase of over 300% from 2020, and I predict this rapid growth will continue. We come at a time when these foldable devices are going mainstream and claiming a bigger place in the overall smartphone market.
More importantly, Samsung Galaxy foldables have changed the way we use mobile devices and helped bring better lifestyles to users around the world.
As lifestyles change, a new legacy unfolds
The world is more connected than ever and changing at a much faster pace. Work and play are intermingling, and the boundaries between the physical and digital worlds have blurred. Where we turn for work, entertainment, wellness and more has become one place – our phone. As such, our users need a flexible device to meet their daily demands.
The Galaxy Fold and Galaxy Flip fulfill this mandate. Last year, 70% of foldable Galaxy users turned to the Flip to help them see the world from a different perspective. Flip users love owning a device designed for self-expression, whether it’s choosing vibrant color options for their device or taking photos in new ways with Flex Mode.
It’s a different experience with the Fold. Nearly one in three foldable Galaxy users last year opted for this ultimate productivity device, which enabled them to do more with hyper-connected personal computing. Fold users love the multitasking ability of a screen that doubles in size, allowing them to be more efficient and get things done faster.
Both foldable users enthusiastically embraced what we created. Their response is our greatest motivation to move forward, and that’s why we’re embarking on this journey of finding new possibilities for mobile innovation.
This year, we’ve made progress in every detail and opened up the new experiences made possible by these behavior-altering devices. I’m excited to see people finding new ways to do more of the things they love with the new foldable.
Of course, this wouldn’t have been possible without open collaboration and a shared desire with our partners to continuously bring new innovations to the mobile category. We’re working with industry leaders, including Google, Microsoft, and other carrier partners, to expand the experiences possible across the foldable ecosystem.
Redefining what is possible for people around the world
Three years ago, Galaxy foldables could be summed up in one word: radical. Very quickly, however, it became clear that this revolutionary and flexible design fits perfectly into modern lifestyles. As a result, what was once a novelty three years ago is now the preferred choice of millions.
At our next Unpacked on August 10, you’ll see that the impact of our innovation isn’t just about what technology can do. It’s about what you can do. We’ve once again drawn inspiration from the most important source – Galaxy users – to push the boundaries of what’s possible.
I can’t wait to show you the potential of our new Samsung Galaxy foldable devices as the ultimate tool for productivity and self-expression. Now you can do more than you ever thought possible, all at once, on one device.
Get ready to reveal your world.
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