VTech® Marble Rush ™ Line Receives Toy Association STEAM Toy Accreditation


CHICAGO, 23 December 2021 / PRNewswire / – VTech® today announced that the four launch products of its new Marble Rush â„¢ line, which includes the Ultimate Set â„¢, Launchpad Set â„¢, Spiral Starter Set â„¢ and Discovery Starter Set â„¢ , received the STEAM toy from the Toy Association. Accreditation Seal of approval. This is the first year that the Toy Association has offered this important accreditation in partnership with the Dr. Gummer’s Good Play Guide.

“We are delighted that the Toy Association and the Good Play Guide have recognized our Marble Rush line with their STEAM Toy Accreditation Seal of Approval,” said Andy Keimach, President of VTech Electronics North America. “We know how fun and engaging this line is, but it’s wonderful to see it also recognized for the important STEAM skills it fosters. “

The new accreditation program founded by the Toy Association in partnership with Dr. Gummer’s Good Play Guide is open to all brands involved in the production, design and marketing of STEAM products for children. Previously, the focus was on STEM, which stood for science, technology, engineering, and math, but the Toy Association also wanted to highlight the growing movement which included an additional focus on the arts. As a result, STEAM Toy accreditation was created.

To receive this accreditation, a toy must have clear relevance to the real world and offer practical use while allowing children to participate actively and independently in the learning experience. Additionally, the toy should encourage children to tap into their imaginative skills to help with both creative thinking and logic. VTech’s Marble Rush toys provide kids with an exciting and thrilling experience and allow them to build and construct courses by following level guides or creating their own. It challenges kids to use logic and creativity while providing endless hours of fun.

Additional details on Marble Rush and the Toy Association’s STEAM accreditation can be found at www.vtechkids.com/marblerush and www.toyassociation.org.

The Marble Rush line includes:

  • Ultimate Marble Rush â„¢ Set: Embark on thrilling stunts and thrilling challenges with the Marble Rush â„¢ Ultimate Set â„¢. This 145-piece color-coded building set features a spinning Ferris wheel, swirling cone that plays a musical light show, thrilling ramps, fast tracks, extreme launchers, and bases that easily connect to each other. The easy-to-follow guide includes three different versions from beginner to advanced, or you can create your own classes for endless excitement and fun. After construction is complete, kids can throw the 10 included marbles into ramps, fast tracks, and more. Work with your family and friends to use the exciting launchers to keep the marbles in constant motion and bring them back to the start. Kids will also love to send the marbles around the Ferris wheel or spin the musical funnel of light! Plus, two easy-to-connect extreme launchers allow kids to create exciting skill challenges. Combine with other Marble Rush sets (sold separately) to create an extreme playset. Find more builds on vtechkids.com/marblerush. ($ 47.99; ages 4 and up)
  • Marble Rush â„¢ Launch Pad Kit: Build thrilling stunts, thrilling challenges and help the marbles take off with the Marble Rush â„¢ Launchpad Set â„¢. This 89-piece color-coded building set features a musical light show rocket, thrilling ramps, fast tracks, extreme launchers, and bases that easily connect to each other. The easy-to-follow level guide includes three different versions from beginner to advanced, or create your own courses for endless excitement and fun. Once the construction is complete, kids can throw the 10 marbles included in the action through courses and ramps to the launcher and jumping challenges. Work with your family and friends to use the exciting launchers to keep the marbles in constant motion and bring them back to the start. Children will also have fun counting until the launch of the rocket! Plus, the color-coded pieces allow kids to create different combinations. Combine with other Marble Rush sets (sold separately) to create an extreme playset. Find more builds on vtechkids.com/marblerush. ($ 27.99; ages 4 and up)
  • Marble Rush â„¢ Spiral Starter Set: Spin and spin through thrilling stunts and thrilling challenges with the Marble Rush â„¢ Spiral Starter Set â„¢. This 67-piece color-coded building set features a swirling funnel, dizzying corkscrew, extreme launcher, and bases that easily connect for sturdy obstacle courses. The easy-to-follow level guide includes three different versions from beginner to intermediate or you can create your own courses. Once the construction is complete, throw the five included marbles and watch them roll down the ramps to the launcher’s challenge. Compete against your friends and family using the exciting launcher to keep the marbles moving and revive them early. Combine with other Marble Rush sets (sold separately) to create an extreme playset. ($ 19.99; ages 4 and up)
  • Marble Rush â„¢ Discovery Set: Explore thrilling stunts and thrilling challenges with the Marble Rush â„¢ Discovery Set â„¢. This 33-piece color-coded building set features an extreme launcher, fast tracks, and bases that connect easily. The easy-to-follow level guide includes three different beginner versions or you can create your own courses. When construction is complete, drop all three marbles into the funnel and press the button to watch them roll down the ramps. Compete against your friends and family using the thrilling ramp challenge to keep the marbles moving. Combine with other Marble Rush sets (sold separately) to create an extreme playset. ($ 11.99; ages 4 and up)

About VTech®VTech is a global leader in age-appropriate and developmentally appropriate e-learning products for children. As a pioneer in the category of learning toys, VTech develops high quality innovative educational products that enrich children’s development and make learning fun. With a rich 40-year history, VTech has not only established itself as a learning authority, but also consistently remains at the forefront of innovation with many award-winning products including prestigious Toy of the Year winners. (TOTY). The company also offers a wide range of award-winning infant, toddler and preschool products available in 28 different languages ​​around the world, with over 100 new products introduced each year. To further strengthen VTech’s position as a learning authority, new products are being developed with essential information from a dedicated team of in-house learning experts.

VTech Electronics North America, LLC is headquartered in Arlington Heights, Illinois. VTech Electronics Limited is headquartered in Hong Kong and distributes worldwide.

For more information on VTech’s e-learning products, visit www.VTechKids.com, www.facebook.com/VTechtoys on Facebook or follow @VTechToys on Twitter.

About the Toy Associationwww.toyassociation.org /www.thegeniusofplay.org /www.playsafe.orgFounded in 1916, The Toy Association â„¢, Inc. is the non-profit trade association representing all companies involved in the creation and delivery of toys and entertainment products for children of all ages. The Toy Association leads the health and growth of the American toy industry, which has an annual economic impact of $ 98.2 billion in the United States, and its approximately 1,000 members are at the origin of the US $ 32 billion domestic toy market. The Toy Association is the industry voice on the developmental benefits of play and promotes the positive impact of play on childhood development to consumers and the media. The organization has a long history of toy safety leadership, having helped develop the first comprehensive toy safety standard over 40 years ago, and remains committed to working with medical experts, the government, consumers and industry on ongoing programs to ensure safety and enjoyment. player.

As a world leader, the Toy Association produces the world famous Toy Fair New York and Toy Fair Dallas; defends the interests of members around the world; supports the Canadian Toy Association; acts as the secretariat of the International Toy Industries Council and the International Toy Industry CEOs Roundtable; and chairs the committee that reviews and revises the widely imitated American toy safety standard ASTM F963.

Media contact:Lauren FaganCoyne Public Relations973-588-2000lfagan@coynepr.com

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SOURCE VTech



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